Said in other words Biketap is an intelligent speedometer in the form of a bicycle light reflector. Biketap provides data about speed, altitude, terrain difficulty and distance. As a personal fitness tracker Biketap records and stores data about the cyclist's hourly, daily and monthly ridings and routes. It evaluates their difficulty level and makes improvement proposals. It is always on. That being said you don't have to turn it on from a button or a smartphone, thus making measurements all the time you. It does not have any wires or magnets - thus making it sleek and easy to use. The cyclists can add the measurements of their rims and tyres to enhance the accuracy of the measurements taken by Biketap even more. It transmits the cycling data via bluetooth to the smartphone of the cyclist in a safe manner only when it is needed. It displays the data with an easy to read graphs. Biketap will be integrated with Google fit, Strava and many more apps and platforms and will come with ANT + technology. And last, but not least - its Biketap's battery will run out of juice in more than 6 months of hard riding and thousands of miles.